Biz New Orleans Covers the LA.IO Brand and Campaign
Biz New Orleans published a full feature this week on the LA.IO campaign and the Addy Awards sweep. We are glad the story is being told, and glad it is being told by outlets that cover Louisiana business on its own terms.
The piece captures what the campaign is actually about. Louisiana Economic Development designed LA.IO to close a real gap: the companies being built and the problems being solved in Louisiana consistently outpace how the state is understood nationally. Working with New Orleans creative boutique Monday + Partners, the answer was not a message campaign. It was a brand platform built to earn recognition from institutions with no stake in the outcome, from Fast Company to the Clios to the American Advertising Federation, recognition that travels into conversations and rooms that state marketing cannot reach on its own.
That is what coverage like this does too. Biz New Orleans covers Louisiana business because it believes Louisiana business is worth covering. When they write about LA.IO alongside Delta Biofuel, Intralox, Natrx, and MECO, they are telling their readers that these companies and this state belong in the conversation. Every time that happens, in whatever publication, to whatever audience, it adds up.
Read the full story at Biz New Orleans: https://bizneworleans.com/la-io-campaign-wins-best-in-show-11-addy-awards/